KUALA LUMPUR, July 30 2026 — The Malaysian Press Institute (MPI) is spearheading efforts to cultivate a new generation of journalist-influencers capable of delivering credible, fact-based content as misinformation continues to spread rapidly across social media platforms.
MPI president Datuk Yong Soo Heong said journalists are uniquely positioned to become trusted digital voices without compromising professional ethics or journalistic standards.
Speaking to Bernama, Yong said many young journalists have successfully adapted to the fast-moving digital landscape while maintaining rigorous fact-checking practices and recognising their responsibility to employers, audiences, and the wider public.
He said journalists should expand their role beyond traditional reporting by using their expertise to provide context and explain complex issues, stressing that the media must respond to the rise of misinformation with accurate, responsible, and verified reporting.
Yong clarified that the initiative is not aimed at encouraging journalists to chase popularity or social media followers. Instead, it seeks to ensure reliable news reaches wider audiences through trusted media professionals.
He added that advances in technology have enabled almost anyone to publish information online, making media literacy increasingly important.
According to Yong, stronger media literacy would help Malaysians distinguish credible news organisations from individuals who manipulate narratives or prioritise online engagement over factual reporting.
As part of the initiative, MPI plans to engage mainstream and alternative media organisations, as well as relevant authorities, to establish clearer distinctions between professional journalists and individuals who merely republish information sourced from legitimate news outlets.
The proposed framework aims to enhance recognition for qualified media practitioners while helping the public identify credible journalism.
Yong acknowledged that many independent content creators also adhere to ethical standards and contribute positively to public discourse. However, he noted that the public continues to face challenges in differentiating responsible reporting from misleading or inaccurate content.
Moving forward, MPI will continue collaborating with stakeholders across the media industry while serving as a bridge between the government and media organisations. The institute also aims to strengthen the capabilities of Malaysian journalists to remain competitive in the digital era and bring authentic Malaysian stories to international audiences.
–Minutesmy
