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LONDON, 15 June  -- AI is rapidly reshaping the skills employers want most from workers – increasing the emphasis on human skills such as judgement, creativity and leadership – as companies most able to use AI continue to expand hiring faster than their peers, according to PwC's 2026 Global AI Jobs Barometer, released today.  The Barometer, which analysed more than one billion job ads across six continents, also finds that AI is driving a 'two-track' global labour market in which 'professionalised' roles – in which AI automates routine tasks so human judgement and expertise are emphasized – are growing faster than roles 'democratised' by AI – in which AI makes the role itself easier for non-experts to perform. 'Professionalised' roles (such as radiologists or recruiters) are seeing twice the growth in available jobs and 42% faster salary growth than those categorised as 'democratised' (such as IT service managers or medical secretaries). At the entry level, AI appears to be increasing demand for more 'senior' skills from junior workers. Based on 2.4 million entry-level jobs analysed in the US, entry-level roles most exposed to AI are now seven times more likely to require traditionally senior-level 'human-intensive' skills like leadership, creativity or face-to-face interactions. Job openings for these 'seniorised' entry-level roles have grown 35% since 2019, while other entry-level roles shrank 10%. Joe Atkinson, Global Chief AI Officer, PwC, said: "Across the global economy, we're beginning to see a new divide emerge between different models for talent and value creation. The companies seeing the greatest returns on AI are using it to amplify human expertise, accelerate innovation and create entirely new sources of value. As a result, they are pulling further ahead on productivity and growth than companies that focus primarily on automation." AI is driving a productivity boom – and "super-star" companies most able to use AI are pulling ahead significantly The report finds widening divergence between companies most and least exposed to AI. Companies operating in the most AI-exposed sectors recorded 34% productivity growth in 2025 relative to 2018, compared to 24% for the companies least able to use AI. Within this group, a pronounced "super-star" effect is emerging. The top 20% of the most AI-exposed companies achieved average labour productivity growth of 163% relative to 2018 – nearly five times higher than the most AI-exposed companies overall. Perhaps most surprisingly, headcount growth at the most AI-exposed companies is outpacing growth at the least AI-exposed companies – 52% relative to 36% in 2025, based on 2018 baseline levels. Average wage premium for AI skills hits 62% as AI job postings eclipse broader labour market growth As companies continue to boost productivity with AI, the average wage premium for workers with AI skills continued to surge higher – hitting 62%, up from 57% last year. The wage premium varies by industry: as high as 118% in some sectors, such as consumer markets, and 16% in government and public sector work. Jobs requiring specific AI skills – such as prompt engineering or machine learning – have also soared, growing roughly eight times (69%) as fast as the overall jobs market, at 9%. The number of AI jobs is almost twice as high as 2024, with growth in AI jobs outpacing all jobs since 2015.  Sectors including technology, media and telecommunications (11%) and professional services (6%) sectors saw the highest share in AI job growth – with health at the lowest end (less than 1%) Pete Brown, Global Workforce Leader, PwC, said: "The traditional relationship between experience and expertise is changing. AI is removing some of the routine work that once acted as an apprenticeship, while increasing demand for judgement, leadership and adaptability much earlier in careers. Organisations need to rethink how they develop talent if they want people to thrive in this new environment." Notes to Editors About PwC 2026 Global AI Jobs Barometer  PwC's 2026 AI Jobs Barometer analysed more than one billion jobs advertisements in 27 countries and territories. The Barometer combines large-scale labour market, company financial and occupational task data to understand how AI is reshaping jobs, skills, wages and productivity across the global economy. Additionally, this year's Barometer includes targeted analysis of entry-level roles, including how the skill requirements of early-career jobs are changing in highly AI-exposed occupations. You can read the full report and learn more about the methodology and key takeaways at www.pwc.com. About PwC  At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We're a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate, and sustain momentum. Find out more at www.pwc.com. --  PRNewswire -- Source: PwC

AI reshapes global labour market into two distinct paths, rewarding human skills: PwC 2026 Global AI Jobs Barometer

LONDON, 15 June — AI is rapidly reshaping the skills employers want most from workers – increasing the emphasis on human skills such as judgement, creativity and leadership – as .... read more

DUBAI, UAE, June 15, -- STARTRADER hosted the KTH Alumni Evening in Dubai, bringing together 74 alumni of KTH Royal Institute of Technology, technology professionals, AI innovators, entrepreneurs, and industry leaders for a curated evening focused on cross-sector dialogue, intelligent innovation, and real-world collaboration.   Founded in 1827, KTH Royal Institute of Technology is Sweden's largest technical university and one of Europe's most influential centres of innovation, ranked #74 globally and #37 in Engineering and Technology by QS World University Rankings 2025. It has spent nearly two centuries producing graduates who shape industries at the highest level. Designed as more than a networking event, the gathering brought together technical expertise, business strategy, and future-focused thinking. With participants across AI, renewable energy, smart grids, cybersecurity, fintech, mobility, sustainability, blockchain, architectural lighting, and sports business, the evening showed how innovation grows when ideas move across industries. The programme featured Peter Karsten, CEO of STARTRADER, 30 years of C-level experience across AI, machine learning, and tech infrastructure, who framed the evening around turning ambitious technology into measurable business value. David Watts, Head of Middle East Strategy and Development at the NBA, added a sharp sports-business perspective on how global partnerships and community-led growth create lasting market relevance. The evening also reflected a natural alignment between KTH's engineering legacy and STARTRADER's approach to financial technology. As a company at the intersection of markets, platforms, and client experience, STARTRADER sees gatherings like this as a direct pipeline from emerging technology to practical value, for its clients, partners, people, and the wider ecosystem it serves.     The exchange was further enriched by founders, executives, researchers, and innovation leaders including Nuha Salem, Bahgat Ahmed, Farhan Mahmood, Vinay Nagendra, Vigneshwaran Ramesh, and Karthik Iyer. Their work across emerging technology, production AI, power systems, Industry 4.0, mobility strategy, blockchain, and deep tech helped turn the evening into a practical conversation on what is already being built across the region. "KTH has spent nearly two centuries producing people who build things that matter. Bringing that community together in Dubai, alongside leaders from energy, finance, mobility, and beyond, reflects exactly the kind of cross-sector thinking that drives real progress. These are the conversations that move ideas forward." — Peter Karsten, Chief Executive Officer, STARTRADER Those words carry particular weight in the context of financial services. The global AI trading platform market is projected to reach USD 33.45 billion by 2030, with agent and algorithmic trading already commanding nearly 40% of that market. For brokers operating at the frontier of this shift, conversations like the ones held that evening are strategic. STARTRADER's role here extends beyond hosting. The relationships and perspectives that emerge from evenings like this inform how the company develops its platforms, supports its partners, and positions itself within the markets it serves.     STARTRADER Hosts KTH Alumni Evening in Dubai, Connecting AI, Technology, and Innovation Leaders  STARTRADER Hosts KTH Alumni Evening in Dubai, Connecting AI, Technology, and Innovation Leaders  About STARTRADER STARTRADER is a global multi-asset broker empowering retail and institutional partners to access global markets through a range of platforms, including MetaTrader, STAR-APP, and STAR-COPY. Regulated in five jurisdictions (CMA, ASIC, FSCA, FSA, and FSC), STARTRADER combines strong governance with a client-first approach, serving both retail clients and partners with a commitment to transparency, reliability, and long-term growth. -- PRNewswire -- Source: STARTRADER    

STARTRADER Hosts KTH Alumni Evening in Dubai, Connecting AI, Technology, and Innovation Leaders

DUBAI, UAE, June 15, — STARTRADER hosted the KTH Alumni Evening in Dubai, bringing together 74 alumni of KTH Royal Institute of Technology, technology professionals, AI innovators, entrepreneurs, and industry .... read more

KUALA LUMPUR, June 13 — Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi has underscored the critical role of Islamic scholars in guiding society through the challenges of rapid technological advancement, particularly in the era of artificial intelligence (AI). Speaking at the opening of the 4th Southeast Asia Scholars Conference 2026 in Kuala Lumpur, Zahid said technological progress must be anchored in strong ethical and moral values to ensure it benefits humanity and contributes positively to societal development. The conference gathered approximately 600 Islamic scholars, muftis, academics, researchers and intellectuals from across the ASEAN region to discuss contemporary issues affecting the Muslim community. Zahid noted that while economic and geopolitical challenges continue to dominate global discourse, a growing crisis of values, manners and wisdom within society poses an equally significant concern. "Technological advancements, including AI, data analytics and innovation, must be utilised responsibly and guided by ethical principles. The framework of Maqasid Syariah should continue to serve as a compass in shaping policies and development that prioritise human welfare and societal well-being," he said. The Deputy Prime Minister also highlighted the importance of intellectual diplomacy among Islamic scholars in Southeast Asia, stressing that stronger regional cooperation can help build consensus on key issues facing the ummah and generate practical solutions to emerging challenges. He called on scholars and religious institutions to continue fostering dialogue, research and collaboration to ensure that technological progress remains aligned with the values of justice, compassion and social responsibility. Zahid also commended the Muslim World League (MWL) and the Department of Islamic Development Malaysia (JAKIM) for their continued efforts in organising the conference and promoting scholarly engagement across the region. He expressed hope that the discussions and deliberations held during the conference would strengthen the unity of the Muslim community, elevate the role of knowledge in nation-building and deliver lasting benefits to Southeast Asia and beyond. The three-day conference serves as a platform for regional scholars to exchange ideas and address contemporary challenges affecting Muslim societies in an increasingly digital and interconnected world. -- MINUTESMY -- SOURCE: FB ZAHID HAMIDI

Datuk Seri Dr. Zahid Hamidi Calls for Ethical AI Development Guided by Islamic Values at Southeast Asia Scholars Conference

KUALA LUMPUR, June 13 — Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi has underscored the critical role of Islamic scholars in guiding society through the challenges of rapid .... read more

KUALA LUMPUR, June 13 — Communications Minister Datuk Fahmi Fadzil accompanied Prime Minister Datuk Seri Anwar Ibrahim in receiving a courtesy visit from the Ericsson delegation led by its President and Chief Executive Officer, Börje Ekholm, in a meeting focused on advancing Malaysia’s digital transformation agenda. Fahmi said the engagement reflects the Ministry of Communications’ ongoing commitment to strengthening the nation’s digital ecosystem, particularly through the expansion of 5G adoption, enhancement of telecommunications infrastructure and the development of a more sustainable, secure and resilient network. “The discussion provided an important platform to explore opportunities for deeper collaboration in supporting Malaysia’s digital aspirations and ensuring the country remains competitive in the rapidly evolving digital economy,” he said. The minister also welcomed Ericsson’s continued commitment to developing local talent through skills training, technology transfer initiatives and partnerships with educational institutions. According to Fahmi, such efforts are essential in building a highly skilled workforce capable of meeting the demands of emerging technologies and supporting the nation’s long-term digital growth. He added that the MADANI Government values strong partnerships with global technology leaders in driving innovation and accelerating the implementation of key digital initiatives. “Insya-Allah, this good relationship will continue to be strengthened in support of Malaysia’s digitalisation agenda and efforts to deliver greater benefits to the people and the nation,” he said. -- MINUTESMY -- SOURCE: FB FAHMI FADZIL

YB Datuk Fahmi Welcomes Ericsson Delegation, Reaffirms Commitment to Strengthening Malaysia’s Digital Ecosystem

KUALA LUMPUR, June 13 — Communications Minister Datuk Fahmi Fadzil accompanied Prime Minister Datuk Seri Anwar Ibrahim in receiving a courtesy visit from the Ericsson delegation led by its President .... read more

LONDON, June 12, 2026 -- From 3-5 June 2026, the World Out of Home Organization (WOO) Annual Congress returned to London for the first time since 1990 - and at record scale, convening more than 800 delegates, business leaders and experts from over 30 countries. As a long-standing supporter, and one of only two Chinese annual sponsors of WOO - the global OOH industry's only dedicated international body - Unilumin attended and showcased its leading LED display solutions in conversations with media owners, technology partners and operators from around the world.    This year's Congress centred on the forces reshaping OOH - artificial intelligence, creativity and sustainability - and the move they demand toward smarter, more immersive and lower-carbon solutions, highlighted by the launch of the Ad Net Zero DOOH carbon calculator. This direction is fundamental to Unilumin's strategy, combining engineering depth with a green, low-carbon philosophy through the full product life cycle. That commitment is backed by independent recognition. Unilumin is a nationally recognised Green Factory and carbon-neutral demonstration enterprise. In 2023 it became the first LED display manufacturer to earn the TÜV SÜD LED display carbon label, an independent verification of product carbon footprint across the full life cycle. It also holds the Intertek Green Leaf Mark for product carbon footprint. Engineering rigour underpins the range. Unilumin's outdoor displays offer modular front-and-rear service access; IP69K ingress protection; and advanced thermal and power management. Every product is tested to relevant fire-safety standards, with flame-retardant construction that reduces fire risk in dense urban settings. Selected models are certified to EMC Class B to limit electromagnetic interference. Those capabilities are proven in the field - from a 2,800 m² display for the AKH Tower in Saudi Arabia to an anamorphic 3D installation in Warsaw - delivered through a global network spanning more than 160 countries and over 5,600 sales and service points. It is the foundation of Unilumin's shift from exporting products to exporting brand, service, reliability and genuine partnership. The future of out-of-home is smarter, greener and more immersive. Unilumin is building it - combining engineering depth, manufacturing scale and a global network to help partners turn city space into media that performs, endures and delivers solid returns. For more information, please visit www.unilumin.com  -- PRNewswire -- Source: Unilumin Group., Ltd.

Unilumin at WOO 2026 London: Engineering a Smarter, More Sustainable Future for Global DOOH

LONDON, June 12, 2026 — From 3-5 June 2026, the World Out of Home Organization (WOO) Annual Congress returned to London for the first time since 1990 – and at .... read more

HO CHI MINH CITY, Vietnam, June 12 -- High volatility contributes to making one of the most active environments in the world of finance. In addition, prices fluctuate quicker; price ranges increase, and news and technical levels, as well as liquidity areas, have greater influence. The opportunity that such volatility offers is attractive for active traders who may find chances to benefit from it. However, there are risks as well.     Why Volatility Requires a Different Approach It is important to note that volatile market environments differ from those that exhibit low volatility. It could happen that prices break support and resistance levels quicker, spreads are wider, and more often stops are hit. Thus, techniques and approaches that have proven themselves effective in low-volatility environments might need adjustments. Things that traders must consider include: broader price range quickly emerging breakout or reversal scenarios a strong reaction to economic figures high slippage potential Scalping in Volatile Markets Scalping is one of those approaches that concentrate on taking advantage of smaller price movements. Under high-volatility circumstances, scalping may become very appealing due to the fact that prices cover greater distances in lesser amounts of time. At the same time, volatility means higher risks. Being slow or even just late on entering the market may negatively impact the efficiency of your scalping system. That is why scalping requires trading liquid assets, narrow spreads, and quick executions. In terms of volatile markets, successful scalping might require the following elements: trading during market hours avoiding poorly structured markets having pre-defined entry and exit points reducing exposure period carefully controlling positions News Trading and Event-Driven Volatility Trading the news means paying attention to how the markets react to different news events that have an impact on the economy or certain asset classes. Price action is likely to be sudden when news regarding consumer price index, interest rates, employment, and oil supplies, among others, is released. The problem is that the initial reaction may not necessarily indicate the final outcome. Prices may move in one direction and reverse later because traders realize that their initial assumption was wrong. Risk Management During High Volatility Volatility plays a crucial role in making risk management more relevant. When volatility grows, it can happen that usual stop-loss settings become too narrow, while overpositioning may result in quick capital reduction. To handle this situation, traders use smaller sizes, set wider stops according to the market environment, avoid being overexposed to assets showing high correlation, and employ take-profits more actively. Why Platform Infrastructure Matters High volatility calls for an execution infrastructure that ensures good execution. In fast markets, it is necessary to have an infrastructure that provides good order processing and enables smooth access to price information. The JustMarkets trading platform has been designed to meet the needs of traders who use a trading style that benefits from high volatility markets. The trading infrastructure, which is very reliable, offers the following functionalities: efficient trading orders, risk management tools, real-time charting, stop losses, and take profits. Conclusion High volatility is a source of opportunity, but also requires discipline and organization. Because experienced traders do not merely react to market activity. Rather, they organize themselves for market action and employ the right strategy and technology. Risk Warning: Trading Forex and CFDs involves significant risk and can result in the loss of your invested capital. This article is for informational purposes only and does not constitute investment advice. -- PRNewswire -- Source: JustMarkets

Navigating High Market Volatility: Insights from JustMarkets

HO CHI MINH CITY, Vietnam, June 12 — High volatility contributes to making one of the most active environments in the world of finance. In addition, prices fluctuate quicker; price .... read more

KUCHING, June 12 — Digital Minister Gobind Singh Deo today hailed a major milestone in Malaysia’s digital transformation journey as Sarawak became the country’s first Transitioning Industrial Cluster (TIC) linked to the World Economic Forum (WEF), yesterday. With the launch of TIC Sarawak, the state joins an exclusive global network of fewer than 40 Transitioning Industrial Clusters worldwide, positioning Malaysia as a stronger player in industrial transformation, energy transition, and digital innovation. Gobind said the recognition marks a significant step forward in the nation’s efforts to accelerate technological advancement and strengthen its competitiveness in the global economy. “TIC Sarawak will serve as a catalyst for industrial transformation, energy transition, and digital innovation, while creating valuable opportunities for investment, job creation, and sustainable long-term economic growth,” he said during the launch event in Kuching. In conjunction with the launch, Gobind also announced the establishment of the 4IR Intelligence Network Community by MYCentre4IR. The cross-sector platform is designed to foster collaboration among industry players, policymakers, academia, and technology leaders while promoting the responsible adoption of emerging technologies across key sectors. He said the initiative will strengthen Malaysia’s readiness for the Fourth Industrial Revolution (4IR) by encouraging innovation, knowledge-sharing, and the development of future-focused solutions that support national growth objectives. Gobind expressed confidence that the combined efforts of TIC Sarawak and the 4IR Intelligence Network Community will help build a more competitive, sustainable, and prosperous future for all Malaysians. “Together, we are laying the foundation for a stronger digital economy and a more resilient nation that can seize the opportunities of tomorrow,” he said.  -- MINUTESMY  -- SOUCE: FB GOBIND SINGH DEO 

YB Gobind Singh Deo: Sarawak Joins Exclusive Global Industrial Network with Launch of TIC Sarawak

KUCHING, June 12 — Digital Minister Gobind Singh Deo today hailed a major milestone in Malaysia’s digital transformation journey as Sarawak became the country’s first Transitioning Industrial Cluster (TIC) linked .... read more

KUALA LUMPUR, June 11 — Malaysia MADANI Artificial Intelligence (MMAI) will play a key role in achieving the nation's economic objectives through collaboration with leading global technology companies to strengthen digital sovereignty, secure cloud infrastructure and artificial intelligence (AI) capabilities, said Digital Minister Gobind Singh Deo,yesterday. Gobind said the initiative's progress and future direction were among the key topics presented by the National Cyber Security Agency (NACSA) and the National Security Council (MKN) during the MMAI Supreme Council Meeting held today. According to him, the initiative is designed to position Malaysia as a regional leader in digital innovation while supporting the country's broader economic transformation agenda through advanced technologies. “The presentation by NACSA and MKN touched on the status and direction of the implementation of this initiative. Integrated cooperation across these agencies is essential to ensure its effective planning and implementation and to deliver a significant impact in the future,” he said in a statement. Gobind emphasised that strong coordination among government agencies and stakeholders is critical to ensuring the successful execution of MMAI, which aims to build a resilient and secure digital ecosystem for the country. The MMAI initiative is expected to enhance Malaysia’s competitiveness in the digital economy by fostering innovation, strengthening cybersecurity capabilities and accelerating the adoption of AI-driven solutions across various sectors. -- MINUTESMY -- SOURCE: FB GOBIND SINGH DEO

Gobind Singh Deo: Malaysia MADANI AI Initiative to Drive Economic Growth Through Strategic Global Partnerships

KUALA LUMPUR, June 11 — Malaysia MADANI Artificial Intelligence (MMAI) will play a key role in achieving the nation’s economic objectives through collaboration with leading global technology companies to strengthen .... read more

SINGAPORE, June 10 --  Whether you're gearing up for the World Cup, or simply looking for more value at home, here's a quick look at what's happening at StarHub this month.  Hub More. Save More. Worry Less.  No two households are the same. That's why Hubbing helps customers enjoy greater savings and peace of mind when they add on broadband, mobile and entertainment services. Build the perfect family plan with all-inclusive broadband from $29.55/month, up to 25% savings on more 5G Unlimited+ mobile lines and more ways to Hub with us   From 8 June, look out for the limited edition Hubling™ Happy to Help Blind Box, available exclusively at StarHub retail stores. New customers who sign up for two eligible services will receive a Blind Box for free. Existing customers with one eligible service can add on one service, while those with two eligible services can add on or upgrade an existing service to qualify. Hidden inside 10 Blind Boxes are Golden Tickets, including two grand prizes of a 2D1N Family Retreat at Mandai Rainforest Resort with four tickets to one Mandai Wildlife Park (worth over $900) and $200 Grab vouchers.     The World Cup is Here. Don't Miss a Match Catch all 104 matches live on StarHub TV+ from 12 June with Mediacorp's FIFA World Cup 2026™ Season Pass, available at $118 for new and existing customers. Sign up and receive $400 worth of Hisense TV and Samsung device vouchers. Find out more: https://www.starhub.com/personal/bundles/worldcup-2026.html Looking to catch the action with fellow football fans? Join us at our next StarHub WatchParty on 28 June at Oasis Terraces, Punggol! Enjoy breakfast and family-friendly football carnival games from 9am before Argentina takes on Jordan at 10am. Check out StarHub's Instagram page for the latest. However June looks for you, StarHub's got you. About StarHub StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment, and digital services. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions. We develop and deliver solutions incorporating artificial intelligence, cybersecurity, data analytics, Internet of Things, and robotics for corporate and government clients.  StarHub is committed to conducting our business sustainably and responsibly. StarHub is named among TIME's World's Most Sustainable Companies 2025 and ranked as the world's most sustainable wireless telecommunication provider on the Corporate Knights Global 100 (2025). StarHub also ranks 187 on the FORTUNE Southeast Asia 500 in 2025. Listed on the Singapore Exchange mainboard, StarHub is a component stock of the SGX iEdge Singapore Low Carbon Index, iEdge-OCBC Singapore Low Carbon Select 50 Capped Index; as well as the FTSE4Good Index series.    -- PRNewswire -- Source: StarHub

StarHub’s Got You This June: Staying Connected at Home, Away and Everywhere in Between

SINGAPORE, June 10 — Whether you’re gearing up for the World Cup, or simply looking for more value at home, here’s a quick look at what’s happening at StarHub this .... read more

ZURICH, June 9  -- The Hashgraph Group (THG) today announced a strategic collaboration with science and technology company Merck, that extends its TrackTraceDigital Product Passport (DPP) platform. Built on Hedera and designed to support compliance requirements for the global supply chain industry, the collaboration aims to meet the EU's incoming product transparency regulations, ensuring product trust, quality, and improved sustainability. This integration of digital and physical authentication technologies is an initiative enabled through Merck's participation in the Enterprise Accelerator Program of The Hashgraph Association (THA), the Swiss-based non-profit advancing digital enablement, innovation, and education across the Hedera ecosystem.     The technical integration brings together THG's Hedera-powered digital traceability infrastructure with Merck's M-Trust™ physical authentication technology system, offering the global supply chain ecosystem of physical goods a single trust system for proof of quality, proof of traceability, proof of authenticity, and proof of value transfer, all supported digitally by product passport, with Hedera as single source of truth. Where TrackTrace creates tamper-proof digital records of a product's origin and lifecycle, Merck's M-Trust™ technology adds something digital systems alone cannot deliver: verification that the consumer product in your mouth is the real thing, not a counterfeit. The integrated solution - already demonstrated in a first working supply chain pilot to be announced soon - is designed to help businesses across any sector prepare for the EU Digital Product Passport and deforestation traceability requirements now taking effect. Regulation is raising the bar New EU regulations are tightening up what companies must prove about the products they sell. The Ecodesign for Sustainable Products Regulation (ESPR) will require Digital Product Passports via QR code detailing a product's origin, composition, sustainability credentials and lifecycle from 2026 onwards, whereas the EU Deforestation Regulation (EUDR) requires importers of commodities including cocoa, coffee, and timber to provide verified, farm-level traceability data. The collaboration between THG and Merck is designed to support the entire supply value chain in meeting applicable regulatory compliance requirements, with traceability and authentication built into the trust system. Reliable product traceability also underpins sustainability commitments, ethical sourcing, carbon reporting, and consumer trust. Companies making public promises about where their products come from increasingly need the infrastructure to back those claims with verifiable proof. The consequences of weak traceability are already visible. In 2026, cocoa and food fraud risks have been rising due to high prices and strict new regulations, leading to increased adulteration and fake sourcing documentation. Key frauds include blending low-quality cocoa with fillers like husks, and falsifying deforestation-free certificates to meet the EU Deforestation Regulation (EUDR). How it works Merck embeds invisible security markers directly into a product and packaging using patented pigment technology. When scanned with an M-Trust™ handheld device, the product's physical authenticity is confirmed, cryptographically signed, and recorded within TrackTrace on the Hedera network - becoming a permanent, verifiable part of its Digital Product Passport. The result: a chain of proof connecting the actual product to every claim made about it. TrackTrace complements M-Trust™ by providing real-time tracking of origin, ethical sourcing, and carbon emissions data. TrackTrace also supports quality assurance (QA) data, enabling the capture and integration of product quality metrics directly into the Digital Product Passport. Each instance of tracked process is issued with its own decentralized identifier, acting as an immutable and verifiable record that aggregates all data, credentials, and validations, which allows any authorized third party to independently audit a product, business process, or claim without relying on a central authority, while supporting the automation of reporting processes through integrated Agentic AI. The combined architecture is built to work across any sector where product authenticity, provenance, and regulatory compliance are non-negotiable – from foods to pharmaceuticals and luxury goods to electronics and industrial components. "Digital records alone are not sufficient for high-stakes supply chains," said Stefan Deiss, CEO and Co-Founder of The Hashgraph Group. "Enterprises need to prove the physical product is genuine, not just the paperwork. This unique integration with M-Trust covers all layers from the first mile to the last mile – physical authentication through Merck's technology and digital verification through TrackTrace - creating the foundation for trusted Digital Product Passports across any industry." "Product authentication has always required bridging the physical and digital worlds," said Dr. Thomas Endress, Executive Director, Head of M-Trust in Group Science & Technology Office of Merck. "Integrating M-Trust's verification with TrackTrace's digital traceability creates exactly the kind of end-to-end trust infrastructure that enterprises and regulators are asking for. This is what product authentication looks like when it is built for the scale and complexity of modern supply chains." Building momentum The Merck and THG collaboration is the latest in a rapid sequence of milestones for The Hashgraph Group. Since launching its IDTrust self-sovereign identity platform in August 2025, followed by its EcoGuard carbon credit platform in December 2025 - now deployed with government institutions in both India and the Philippines and more recently the launch of its BrandBoost product in May 2026, THG has moved to establish and position Hedera-based infrastructure as a serious option for enterprises and governments navigating complex regulatory environments. With EU Digital Product Passport deadlines approaching and global demand for verifiable supply chain and sustainability data intensifying, THG is positioning its enterprise Web3 suite of products for further integrations and sector-specific deployments throughout 2026, and beyond.  About The Hashgraph Group The Hashgraph Group (THG) is a Swiss-based Web3 and AI technology engineering company operating within the Hedera ecosystem. Specialized in the design, development, and deployment of enterprise-grade solutions on Hedera, THG is focused on building business without barriers by converging agentic intelligence and workflow automation with decentralization and trusted data infrastructure, enabling sustainable competitive advantage for its clients in the digital economy. For more information about THG, visit www.hashgraph-group.com. -- PRNewswire -- Source: The Hashgraph Group

/C O R R E C T I O N — The Hashgraph Group/

ZURICH, June 9 — The Hashgraph Group (THG) today announced a strategic collaboration with science and technology company Merck, that extends its TrackTraceDigital Product Passport (DPP) platform. Built on Hedera .... read more