KUWAIT CITY, July 30 — Korea Town, powered by Boutiqaat, has officially introduced leading South Korean beauty brand TIRTIR to the Kuwaiti market through an exclusive pop-up event at The Avenues Mall.
Held on July 15, the launch featured an interactive in-store activation where visitors explored TIRTIR’s signature beauty and skincare products, tested foundation shades, and experienced the brand’s latest innovations in an immersive retail setting.
Korea Town is now the first retailer in Kuwait to offer TIRTIR’s complete makeup and skincare range under one roof. The collection includes the brand’s popular Mask Fit Cushion Foundation, skincare essentials, lip products, and its full global shade lineup.
The launch reflects Korea Town’s commitment to expanding access to authentic Korean beauty brands through engaging retail experiences that go beyond conventional shopping. The event allowed beauty enthusiasts to discover TIRTIR’s best-selling products while celebrating the arrival of one of South Korea’s fastest-growing beauty brands.
With the addition of TIRTIR, Korea Town further strengthens its position as Kuwait’s leading destination for K-Beauty, continuing to introduce internationally recognised brands and the latest beauty innovations to local consumers.
The complete TIRTIR collection is now available at all Korea Town branches across Kuwait.
— MINUTESMY
