BAZHONG, China, Nov 12 – Guangwu Mountain in China’s Sichuan Province is bringing its famous autumn scenery to international audiences through a creative tourism campaign.
The “Global Red Leaf Airdrop Initiative”, one of the highlights of the 24th China Sichuan Guangwu Mountain International Red Leaf Festival, has attracted attention in several countries.
As part of the campaign, an animated short film titled Guangwu Mountain Sends a Whole Autumn to the World appeared on large screens at major landmarks in South Korea, Kazakhstan, Thailand and Russia.
The campaign also brought real autumn leaves to the streets, giving local residents a chance to experience a taste of Guangwu Mountain’s seasonal beauty.
Autumn leaves reach four international cities
The animated film features the mountain’s crimson leaves transforming into winged envelopes. These envelopes travel past famous landmarks and bring Guangwu Mountain’s autumn atmosphere to city audiences.
Meanwhile, organisers staged interactive activities in Seoul, Almaty, Bangkok and Kazan.
During these events, real red leaves fell onto the streets. Passers-by could catch them, while some leaves contained limited-edition tickets to the festival.
The activity gave overseas audiences an opportunity to learn about Guangwu Mountain and potentially experience its autumn scenery in person.
Railway and sea routes extend the campaign
This year’s festival is also using transport networks to promote the destination beyond digital screens.
On October 18, the “Guangwu Mountain Autumn Train” departed from Chengdu International Railway Port. The China–Europe Railway Express service headed towards Łódź, Poland.
Two days later, another campaign called “Autumn Across the Ocean” began at Luzhou Port in Sichuan. Containers carrying autumn-themed displays set sail on routes towards Southeast Asia.
Together, these activities form a wider promotional effort using railway services, maritime routes and urban screens to introduce Guangwu Mountain to international audiences.
Peak autumn viewing season begins
Guangwu Mountain has now reached Level III on its Red Leaf Index, signalling the start of its best viewing period.
The destination is known for its extensive autumn foliage and colourful mountain landscapes. It also carries the tourism titles “Asia’s Longest Natural Red Carpet” and “China’s No. 1 Red Leaf Mountain”.
Visitors can expect hillsides filled with deep red foliage during the peak season.
Through the international campaign, Bazhong City aims to share the beauty of its autumn landscape with people around the world.
From railway journeys to overseas street activities, Guangwu Mountain is taking its autumn scenery beyond China and inviting international travellers to experience the season for themselves.
Source : PR Newswire | Rewritten By Minutesmy
