TOKYO, Nov 12 – Casio Computer Co., Ltd. has announced its second G-SHOCK collaboration with XG, the seven-member music group known for its distinctive style and global presence.
The new GM-6900XG combines G-SHOCK’s shock-resistant design with creative details inspired by XG and its fan community, known as ALPHAZ.
The watch follows the concept “TIME, INKED ON YOU.” It highlights the connection between the group and its fans through special materials, graphics and personalised design features.
A Bold Design Inspired by XG
The GM-6900XG builds on G-SHOCK’s popular 6900 series, which features three distinctive indicators on the watch face.
For this edition, Casio combines a silver-coloured metal bezel with a translucent band. The metal represents XG’s journey and the strength the group has developed. Meanwhile, the transparent material reflects its potential and willingness to embrace change.
The band also displays the group’s full name, “Xtraordinary Genes”, in a bold, multi-angle graphic. Its appearance resembles a tattoo on the wrist, reflecting XG’s creative identity and boundary-breaking spirit.
Special Features Celebrate ALPHAZ
Casio has added several details that connect the watch to XG and its fans.
The front button carries an “X” mark. When users press it, the backlight reveals a howling wolf silhouette. The wolf represents ALPHAZ, the name of XG’s fan community.
The case back also features the Japanese character “ç·’”. This character comes from “hesonoo”, the call XG members use when they gather before a performance.
The engraving represents the strong bond among the group’s seven members.
Casio has also created special packaging for the collaboration. A graphic at the bottom of the box features seven wolves, with each one representing a member of XG.
Casio and XG Continue Their Partnership
XG consists of JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA and COCONA. The group promotes its own musical identity through the genre it calls X-POP.
Casio selected XG as a G-SHOCK global ambassador in July 2025. The partnership reflects a shared interest in distinctive design, creativity and challenging conventional boundaries.
With the GM-6900XG, Casio continues that relationship through a watch that brings together G-SHOCK’s established design and details inspired by XG’s music and fan culture.
The new model marks the second time the two brands have joined forces on a G-SHOCK collaboration.
Source: PR Newswire | Rewritten By Minutesmy
