KUALA LUMPUR: The Malaysian Convention and Exhibition Bureau (MyCEB), with the support of Tourism Malaysia Almaty and the Malaysian Embassy in Uzbekistan, successfully organised its first MyCEB Sales Call Programme and Malaysian Business Events Seminar in Almaty, Kazakhstan on 2 June and in Tashkent, Uzbekistan on 4 June.
MyCEB said in a statement that the initiative marks Malaysia’s first dedicated business event involvement in Kazakhstan and Uzbekistan, reinforcing MyCEB’s commitment to expanding the country’s presence in the rapidly developing international market, as well as positioning Malaysia as a leading business event destination in Asia.
“The program brings together representatives from the tourism industry, corporate sector, event organizers and the meetings, incentives, conferences and exhibitions (MICE) inMICEdustry from Kazakhstan and Uzbekistan.
“This engagement serves as a dedicated platform to showcase Malaysia’s advantages as a preferred business event destination, highlighting the country’s capabilities in organising international meetings, conferences, exhibitions and incentive tourism programmes,” the statement said.
During the program, MyCEB presented highlights on Malaysia’s competitive advantages as an international business events destination, including its world-class infrastructure, modern hospitality sector, extensive international connectivity, competitive value proposition and strong government support for the business events industry.
Meanwhile, MyCEB Chief Executive Officer, Tan Mei Phing said, Central Asia represents a promising growth market for the Malaysian business events industry, with the inaugural engagements in Kazakhstan and Uzbekistan aimed at strengthening industry ties, creating new opportunities for collaboration and positioning Malaysia as the preferred gateway for international business events in Southeast Asia.
Tourism Malaysia Almaty Office Director, Nor Shazly Azmi said, supported by modern infrastructure, robust air connectivity, government support and a portfolio of world-class venues, Malaysia offers attractive advantages for business events of all scales.
“Kazakhstan and Uzbekistan continue to show encouraging growth as emerging markets for Malaysia. Improved connectivity and growing interest in Malaysia provide great opportunities to strengthen tourism and business ties between these regions,” he said.
According to MyCEB, the program in Almaty also featured a tourism presentation by Tourism Malaysia Almaty, showcasing Malaysia’s leisure, luxury, family and business tourism offerings to the Kazakhstan market.
“Participants were introduced to the various offerings of Malaysian business events, in addition to the growing appeal of leisure travel experiences that combine business and leisure tourism.
“The seminar also facilitates networking and future collaboration opportunities between Malaysian and Central Asian industry stakeholders,” he said.
The programme highlights the growing potential for cooperation between Malaysia and countries in Central Asia in tourism, trade and business engagement, in line with the Visit Malaysia Year 2026 campaign, MyCEB said.
— BERNAMA
