BANGKOK, Nov 13 – Global lifestyle retailer MINISO has opened a new MINISO LAND store at CentralWorld in Bangkok, introducing an immersive shopping experience featuring popular character collections, exclusive merchandise and interactive displays.
The store officially opened on Nov 6. It also marked the Southeast Asian debut of CHOUCHOU, one of MINISO’s latest original character brands.
New Store Offers a Theme Park-Style Experience
Located on the sixth floor of CentralWorld, the new MINISO LAND covers more than 1,100 square metres.
The store features colourful displays, large visual installations and themed shopping areas. Its layout includes three main sections: an IP Zone, an IP Plush Zone and a General Merchandise Zone.
These areas combine character merchandise with lifestyle products. The design aims to make shopping more interactive and enjoyable for visitors.
CHOUCHOU Makes Its Southeast Asian Debut
One of the main attractions is CHOUCHOU, a new character created by MINISO.
The character is described as a little spirit that enjoys exploring the world and collecting small wonders from nature. Its debut collection includes the CHOUCHOU Nature Album Series vinyl plush surprise boxes.
Visitors can also explore new products featuring YOYO, another of MINISO’s original characters. These include the Baby Angel and Magic Wish Girl collections, as well as art figurines.
Popular Character Collections and Thai-Inspired Designs
The store also features merchandise from several well-known entertainment brands.
These include Winnie the Pooh, Disney’s Stitch and Mickey Mouse, Chiikawa, and a Hello Kitty and Friends collaboration with The Powerpuff Girls.
In addition, MINISO has introduced its DUNDUN Chicken series with Muay Thai-inspired designs. The collection reflects Thai culture through a local touch in its character merchandise.
Interactive Activities Welcome Visitors
To celebrate the opening, MINISO organised several activities for shoppers.
These included a store map check-in challenge, shopping promotions and gift redemptions. One of the special gifts was a YOYO garland fridge magnet inspired by Thai culture.
Visitors also explored the themed displays, discovered new character collections and took part in activities throughout the store.
MINISO Continues Its Expansion in Thailand
MINISO first introduced the MINISO LAND concept in Shanghai in 2024. Since then, the retail format has expanded across China and into international markets.
In August 2026, the company opened its 100th theme park-style store in China, located in Chengdu.
MINISO entered Thailand in 2016 and has gradually expanded its retail network. Its stores now serve customers in Bangkok and other major destinations, including Chiang Mai, Pattaya, Phuket, Hat Yai, Khon Kaen and Nakhon Ratchasima.
The new CentralWorld outlet represents another step in the company’s efforts to strengthen its presence in Thailand.
Through MINISO LAND, the company continues to combine character merchandise, themed retail spaces and interactive shopping experiences to attract consumers.
Source : PR Newswire | Rewritten By Minutesmy
