SINGAPORE, Nov 8 – A new digital platform called Pulse @ Jurong has officially launched to connect residents and businesses across western Singapore.
Developed by Jurong Point and Link Asset Management, the app brings together transport updates, neighbourhood businesses, dining offers and community activities.
It aims to make everyday information easier to access through a single digital platform.
Residents, workers, students and visitors can use the app to explore nearby services, discover local businesses and stay informed about community events.
One App for Everyday Needs
Pulse @ Jurong offers several features to help users plan their daily activities.
Users can check bus arrival information, traffic and train alerts. They can also access parking details and information about electric vehicle charging facilities.
The app also helps users discover nearby restaurants, shops, neighbourhood amenities and places of interest.
In addition, users can browse eligible retail and dining promotions. They can claim selected offers through the app and save them in an in-app wallet.
At launch, the platform features more than 470 store listings and local places of interest.
The developers designed the app for a potential residential catchment of more than 250,000 people in Jurong West. This figure refers to the surrounding population, not the number of registered app users.
Community Feedback Shapes the Platform
The developers gathered feedback from residents and workers before launching the platform.
Over eight months, focus groups and a closed beta programme involved 270 people living and working in western Singapore.
Their feedback helped shape features related to transport, shopping offers and neighbourhood discoveries.
The developers also used AI-assisted tools to analyse feedback and identify common needs.
Patrick Tay, Member of Parliament for Pioneer SMC and adviser to Pioneer Grassroots Organisations, welcomed the initiative.
He said access to useful local information could help residents plan their day and take part in community activities.
Meanwhile, Jurong Point General Manager Andy Kau said the team wanted to build a platform that serves people beyond the shopping mall.
He added that future improvements would depend on feedback from residents, merchants and community partners.
Supporting Local Businesses and Community Activities
Pulse @ Jurong also aims to give neighbourhood businesses greater visibility.
The platform features around 200 Jurong Point tenants and more than 300 merchants from nearby areas.
These businesses can use the app to showcase their products, promote special offers and reach more potential customers.
As a result, the developers hope to encourage more residents to explore nearby shops and support local merchants.
The app also helps users discover community programmes, events and volunteer opportunities.
Jurong Point is working with The Frontier, Boon Lay Community Clubs and other local stakeholders to improve awareness of neighbourhood activities.
Users can follow links to the relevant organisers’ platforms to find out more or register for activities.
Launch Offers and How to Download
To celebrate the launch, new users who sign up from Nov 7, 2026, can receive dining and retail vouchers at designated registration booths inside Jurong Point.
The launch also includes a lucky draw offering participants a chance to win a JAECOO 6 electric SUV. The organisers will announce further details about participation and eligibility.
Pulse @ Jurong is available through the Apple App Store and Google Play Store.
Residents and visitors can also visit the official website at https://www.pulseatjurong.com.sg for more information.
The initiative marks an effort to connect physical shopping spaces with digital services. Its future development will depend on user adoption, community engagement and participation from local businesses.
Source : PRESS KL | Rewritten By Minutesmy
