Tag: Pineapples

Malaysian Fresh Pineapples Enter New Zealand Market, Boosting Export Prospects

KUALA LUMPUR, June 24 – Malaysia has achieved another milestone in the agricultural sector with the successful entry of fresh Malaysian pineapples into the New Zealand market, marking a significant step in expanding the country's agricultural exports. Minister of Agriculture and Food Security, Mohamad Sabu, officiated the Malaysian Fresh Pineapple Export Container Send-Off Ceremony to New Zealand at the Farmers' Organisation Authority (LPP) headquarters in Kuala Lumpur. Mohamad said the achievement reflects growing international confidence in the quality and safety of Malaysian agricultural produce, particularly pineapples, which have gained recognition in global markets. “Malaysia produces more than 530,000 metric tonnes of pineapples annually, including premium varieties such as MD2, Josapine and N36, which possess the quality and standards required to compete internationally,” he said. He expressed appreciation to the Malaysian Pineapple Industry Board (LPNM), the Department of Agriculture, the Malaysian Quarantine and Inspection Services (MAQIS), exporters and industry players for their collective efforts in ensuring Malaysian pineapples meet New Zealand's stringent import requirements. “This success is the result of close cooperation among government agencies and industry stakeholders who have worked tirelessly to ensure compliance with international standards,” he added. According to Mohamad, initial demand from New Zealand is estimated at one container per month, generating an annual export value of approximately RM4.32 million. He said the new market access would create additional opportunities for local pineapple growers and exporters while strengthening the country's pineapple industry towards achieving the national export target of RM2 billion by 2027. “This is only the beginning. We hope to penetrate more premium international markets in the future and further enhance Malaysia's reputation as a producer and exporter of high-quality pineapples,” he said. Mohamad added that the government remains committed to supporting the growth of the agricultural sector and expanding export opportunities to benefit farmers, entrepreneurs and the national economy. The latest export development is expected to contribute positively to Malaysia's agricultural trade performance while strengthening the country's position in the global fresh fruit market. -- MINUTESMY

KUALA LUMPUR, June 24 – Malaysia has achieved another milestone in the agricultural sector with the successful entry of fresh Malaysian pineapples into the New Zealand market, marking a significant step in expanding the country’s agricultural exports. Minister of Agriculture and Food Security, Mohamad Sabu, officiated the Malaysian Fresh Pineapple Export Container Send-Off Ceremony to […]