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Tag: Taboola News

OPPO, realme Expand Global Partnership with Taboola to Bring News Content to More Smartphone Users

HONG KONG, July 9 -- Taboola has expanded its partnership with smartphone manufacturers OPPO and its subsidiary realme to extend the availability of Taboola News to millions of additional smartphone users across India and Thailand. The expanded collaboration builds on an existing partnership that began in 2023, under which Taboola News powers personalised content recommendations on millions of OPPO and realme devices in markets including the United Kingdom, the Philippines, Singapore and Argentina. Under the renewed agreement, OPPO and realme will continue integrating Taboola's content recommendations into the lock screens of their smartphones, enabling users to access personalised news and content from publishers within Taboola's global network. Taboola News delivers curated recommendations through mobile devices and web browsers, helping device manufacturers enhance user engagement while creating additional revenue opportunities. The platform also enables publishers to reach wider audiences and provides advertisers with greater access to targeted readers. Taboola Chief Executive Officer Adam Singolda said the company was pleased to strengthen its long-standing collaboration with OPPO and realme, noting that both smartphone brands have consistently focused on delivering innovative user experiences. He said the expanded partnership would allow millions more smartphone users worldwide to access relevant and trusted content through Taboola News. Meanwhile, OPPO Overseas Business Director Tank Zeng said the company remains committed to providing value-added experiences for users through trusted digital content. He said the collaboration with Taboola enables OPPO and realme users to access content from a broad network of reputable publishers while supporting continued innovation in smartphone services. The expanded rollout marks another step in Taboola's efforts to broaden the reach of its content recommendation platform through partnerships with global mobile device manufacturers. -- MINUTESMY -- SOURCE: PRNewswire

HONG KONG, July 9 — Taboola has expanded its partnership with smartphone manufacturers OPPO and its subsidiary realme to extend the availability of Taboola News to millions of additional smartphone users across India and Thailand. The expanded collaboration builds on an existing partnership that began in 2023, under which Taboola News powers personalised content recommendations […]

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