Tag: UPSI

Understanding Algorithms Key To Delivering Credible News – Expert

KUALA LUMPUR, June 20 -- Algorithms and artificial intelligence (AI) are not a threat to journalism but a new challenge that media organisations must understand to ensure credible news continues to reach the public. Universiti Pendidikan Sultan Idris (UPSI) Social Communication lecturer and Media and Information Psychological Warfare analyst, Dr Ahmad Sauffiyan Abu Hasan said media organisations should embrace the technology to expand the reach of accurate reporting and foster more positive public perceptions. “The challenge for the media today is understanding how algorithms work and how they can help widen the dissemination of news. “If credible news does not reach the public, that space will be filled by information that may not be accurate,” he said when appearing as a guest on Bernama TV’s Ruang Bicara programme titled ‘Berita sebagai Kompas Persepsi’ at Wisma Bernama last night. He said algorithms play a significant role in determining the content users receive based on their interactions on digital platforms. As such, media organisations need to strengthen their content strategies by incorporating visual elements, short videos and storytelling techniques that align with current algorithm trends. “We can no longer simply publish news on a website and leave it there. Media organisations need to distribute content more actively on social media using visuals and other tools so algorithms can deliver it to the intended audience,” he said. On the use of AI in journalism, Ahmad Sauffiyan said the technology could help streamline newsroom processes and improve efficiency. However, he cautioned against overreliance on AI, stressing that journalists must continue to exercise their own judgement. “AI can help, but we cannot hand everything over to technology. Decisions and assessments must still come from journalists,” he said. He also urged media organisations to uphold the principles of ethical journalism by ensuring information is fact-based, balanced and free from bias in order to maintain public trust. -- BERNAMA

KUALA LUMPUR, June 20 — Algorithms and artificial intelligence (AI) are not a threat to journalism but a new challenge that media organisations must understand to ensure credible news continues to reach the public. Universiti Pendidikan Sultan Idris (UPSI) Social Communication lecturer and Media and Information Psychological Warfare analyst, Dr Ahmad Sauffiyan Abu Hasan said […]