LONDON, Artificial intelligence company Appier has appointed Sanam Lou as its new Vice President of Global Marketing.
Lou will lead the company’s marketing teams across Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC) and the United States.
Her appointment comes as Appier expands its international business. The company aims to strengthen its position in the growing AI-powered advertising and marketing industry.
Appier plans to expand its global presence
Appier said Lou will help improve its global brand presence and build stronger relationships with customers and business partners.
She will also work to connect the company’s marketing plans with its long-term business goals.
As part of its expansion, Appier plans to establish an office in London. The move is intended to strengthen its presence in the region and support closer cooperation with customers and partners.
Appier CEO and co-founder Dr Chih-Han Yu said Lou’s experience would help the company explain the value of its technology to a wider market.
He also highlighted her ability to connect technological developments with customer needs.
Lou brings more than 25 years of experience
Lou has more than 25 years of experience in marketing, technology and business growth.
Before joining Appier, she worked as a fractional chief marketing officer and executive coach at Beyond Founding. In that role, she advised business leaders on growth plans and market entry strategies.
She also led marketing across EMEA at Moloco, a machine-learning advertising platform. In addition, she served as Vice President of Corporate Marketing at Aristocrat Digital, a gaming technology company.
Her experience includes advising major technology and software companies such as DXC, Apple and SAP on brand development and market expansion.
Lou holds a master’s degree in Journalism and Communications. She is also completing a master’s degree in Business Psychology.
Focus on AI-driven marketing growth
Appier develops artificial intelligence tools for advertising and marketing. Its technology aims to help businesses make better decisions and improve marketing results.
Lou said she was excited to join the company and help more businesses understand the value of its AI solutions.
She also highlighted Appier’s technical expertise, commercial knowledge and international reach as important strengths for future growth.
With Lou’s appointment, Appier aims to strengthen its marketing strategy and deepen relationships with customers and partners worldwide.
Source: PR Newswire | Rewritten By Minutesmy
Picture Credit: PR Newswire
