MELBOURNE, 29 October 2026 – Pepperstone and the Aston Martin Aramco Formula One Team have extended their partnership. As part of the deal, Fernando Alonso will become Pepperstone’s global ambassador in 2027.
Alonso is a two-time Formula One world champion. He will help the company connect with more fans and audiences around the world.
The announcement comes ahead of the Mexico City Grand Prix. Alonso will wear a specially designed helmet featuring Pepperstone branding.
Alonso Joins Pepperstone as Global Ambassador
Alonso has more than 20 years of experience in Formula One. Throughout his career, he has focused on preparation, teamwork and constant improvement.
Pepperstone said these qualities match its business philosophy, “Better Never Settles”.
Meanwhile, Alonso said small details can make a big difference in racing. Drivers must study data, review their performance and find ways to improve.
He also welcomed the new role. In addition, he looked forward to celebrating the expanded partnership in Mexico City.
Partnership Expands at Mexico City Grand Prix
Pepperstone and Aston Martin Aramco began their partnership in 2025. Now, both parties have agreed to extend and expand their collaboration.
The Mexico City Grand Prix will highlight the expanded partnership. Alonso will wear a specially designed helmet with Pepperstone branding.
The Aston Martin F1 team will also feature the company’s branding as part of the collaboration.
As a result, the partnership will gain more visibility among international motorsport fans.
Pepperstone Aims to Reach More Customers
Pepperstone continues to invest in technology and expand its services. The company also wants to strengthen its presence in existing and new markets.
Group CEO Tamas Szabo said Alonso’s competitive spirit reflects the company’s values.
He added that the partnership could help Pepperstone build stronger connections with audiences worldwide.
Latin America is an important growth region for the company. Therefore, the Mexico City Grand Prix offers a chance to increase its visibility in the market.
About Pepperstone
Pepperstone is an online trading provider. It offers access to financial markets, including foreign exchange, shares, indices and commodities.
The company also provides trading platforms and other market services to eligible clients.
Through its expanded partnership with Aston Martin Aramco, Pepperstone aims to strengthen its international presence.
Alonso’s new ambassador role will support this effort from 2027.
Source: PR Newswire | Rewritten By Minutesmy
