75% of Travellers Say Sustainability Matters as Trip.com Launches My Travel Impact

Sustainable travel choices including nature tourism and lower-emission transport.

SINGAPORE, Oct 27 2026,  More travellers are considering sustainability when planning their trips, according to a new report by Trip.com Group. The company’s 2026 Sustainable Travel Consumer Report found that 75.4% of travellers consider sustainability important when making travel decisions. Meanwhile, 56.8% said they intentionally choose more sustainable travel options. In response to this growing […]