SINGAPORE, November 3 – Travel platform Klook has launched K.ai, an artificial intelligence (AI) agent designed to help experience providers manage their daily business operations.
The new tool can do more than answer questions. It can also carry out tasks through Klook’s merchant portal, including checking bookings, reviewing availability and updating prices and inventory.
Klook said K.ai is being introduced to merchants through a phased global rollout ahead of the year-end travel season.
AI Helps Small Travel Businesses Go Digital
Many travel experience providers still depend on manual processes and walk-in customers.
According to Euromonitor, only around 34% of experience bookings are made online. In comparison, online bookings account for 66% of accommodation reservations and 81% of flight bookings.
Small and medium-sized enterprises (SMEs) make up about 95% of the experiences sector. However, many operators lack the digital tools needed to reach customers beyond their local markets.
Klook aims to address this gap by helping merchants become easier to discover and book online. It also wants to reduce the administrative work involved in managing their businesses.
Bernie Xiong, Klook’s Co-founder and Chief Technology Officer, said many experience providers do not have dedicated teams to manage technology or back-office operations.
He said K.ai could reduce routine work and give merchants more time to focus on serving travellers.
K.ai Can Update Prices, Bookings and Inventory
Unlike basic AI assistants, K.ai can act on instructions instead of only providing information.
For example, a merchant can ask the tool to prepare a report on bookings from the previous week. The merchant can then instruct it to increase weekend prices by 10%.
K.ai can apply the requested changes directly through the merchant portal.
Klook reported that early users completed individual inventory and pricing updates up to 95% faster. Batch checks involving products, inventory and orders were completed up to 97% faster.
The company also said merchants using K.ai recorded 3.4 times as many monthly bookings as those not using the tool.
These figures were reported by Klook based on its early merchant results.
AI Supports Product Listings and Business Insights
K.ai also offers tools to simplify product listings.
Merchants can upload existing materials and use the one-click listing feature to generate structured product descriptions. The system fills in relevant fields for merchants to review and edit.
In addition, K.ai can analyse customer reviews and business performance data.
Its Reviews and Dashboard features highlight changes in performance, identify possible reasons and suggest areas for improvement.
This can help merchants understand customer needs, improve service quality and make better business decisions.
Focus on Business Growth
Klook’s latest launch reflects a wider effort to bring AI into everyday business operations.
By automating routine administrative tasks, the company aims to help smaller travel operators manage their businesses more efficiently.
The move could also help merchants respond faster to changing demand and make more time for developing better travel experiences.
Source : PR NEWSWIRE | Rewritten By Minutesmy
