SINGAPORE, 29 October 2026 – Dragonpass showcased its AI-powered travel experiences and membership solutions at ITB Asia 2026 in Singapore.
The event took place at Marina Bay Sands from October 21 to 23. It brought together travel businesses and industry professionals to explore new opportunities in tourism.
Dragonpass presented its services to show how artificial intelligence (AI) can help create more personalised travel experiences. The company also highlighted ways to strengthen customer loyalty through travel benefits and membership programmes.
Dragonpass Connects Travel Partners
Dragonpass works with airlines, airports, hotels and other travel service providers.
Its solutions combine premium travel services with customer engagement programmes. These services include airport assistance, support during flight delays and access to premium travel benefits.
The company also offers membership privileges, daily engagement activities and miles redemption options.
By connecting these benefits with existing membership programmes, Dragonpass aims to make services easier for members to access. This approach can also encourage customers to stay connected with the brands they use.
In addition, the company offers co-branded airport lounges, dedicated counters and branded events. These services help partners strengthen their presence and build closer relationships with customers.
AI Creates More Personalised Travel Experiences
Dragonpass said travel habits are changing. Many people now plan trips around their personal interests.
For example, travellers may visit another city for a concert, sporting event, food experience or art exhibition.
Jane Zhu, co-founder and chief executive officer of Dragonpass, said AI could connect membership benefits with these travel plans.
AI can help travellers discover relevant services while planning a trip. They can also find available airport lounge access and other benefits during their journey.
As a result, membership programmes can offer more than individual rewards. They can become part of a traveller’s wider experience.
Dragonpass Expands Its Global Network
Dragonpass said it aims to use AI to improve customer engagement and connect more partners across the travel and lifestyle sectors.
The company wants to make membership benefits more useful throughout the customer journey.
Founded in 2005, Dragonpass provides travel and lifestyle benefits to more than 40 million members worldwide.
Its network covers more than 140 countries and regions. The company also works with over 800 corporate partners.
Through its integrated services and AI-driven personalisation, Dragonpass aims to connect travel benefits with the needs and interests of modern travellers.
Source: PR Newswire | Rewritten By Minutesmy
