KUALA LUMPUR, March 3 (Bernama) – Malaysian health brand group Atomic Group has earned three regional record certifications for its two flagship products, cardiovascular supplement Kingwell Heartio and stomach health nutritional meal Nattome.
Kingwell Heartio received dual certifications from ASEAN Records and ASIA Records, recognised as the First Clinically Validated Halal Heart Health Product Formulated with Traditional Chinese Medicine (TCM)-Derived Herbs Achieving Multi-Biomarker Improvements. Meanwhile, Nattome was certified by ASEAN Records as Malaysia’s First Clinically Validated Stomach Health Nutritional Meal Proven to Improve Acid Reflux.
The certifications were presented at the group’s annual dinner last night. Atomic Group founder Jon Lai said the recognition demonstrates the group’s commitment to science-based product validation and reflects the contributions of the team in research, quality assurance, and market development.
Lai highlighted the challenge in achieving clinical validation, emphasizing the need for consistent results among trial participants with similar symptoms. He cited acid reflux trials as an example, where variations in gut conditions can affect outcomes.
The founder also noted that the certifications strengthen consumer confidence, especially as the group’s offline distribution has expanded into physical stores like pharmacies, where proof of efficacy is crucial. Many consumers also research product ingredients themselves, seeking assurance of clinical validation.
During the dinner, Lai signed a memorandum of understanding (MoU) with Hong Jue Tang executive director Alvin Tan Shing Yeou, marking the start of a strategic partnership in the health product sector.
— BERNAMA
