MELAKA — Bumiputera entrepreneurs need to dare to step forward, seize opportunities and be prepared to make changes in the increasingly competitive and fast-moving business world.
State Science, Technology, Innovation and Communications Exco Datuk Fairul Nizam Roslan said they need to change their mindset from doing business for survival to building businesses that can grow, create job opportunities and have an impact on society.
“In today’s era, entrepreneurs need to be quick to adapt, creative and bold in taking opportunities based on current situations and needs, as well as being sensitive to aspects of branding, innovation and digital technology in marketing their products,” he said.
He said this when officiating the 2026 Melaka State-level Economic Movement (GEMA) Programme organised by the People’s Trust Council (MARA) in collaboration with the Malaysian Malay Chamber of Commerce (DPMM) here on Wednesday.
Also present were MARA Deputy Director General Zahari Aziz, DPMM Deputy President Amirhamzah Karim, MARA Melaka Director Shah Zulmizan Safar and DPMM Melaka President Farosham Naizamohideen.
Among the program’s contents are Leadership Talks and Entrepreneurship Agendas; “The Founders Circle: From Ordinary Brands to Market Icons – Building, Strengthening and Scaling Brands in Today’s Market Reality” as well as an Inspirational Relaxed Chat with Datuk Chef Wan.
Fairul Nizam said the program, which brought together MARA leadership, business figures, entrepreneurs and the local community through various sharing sessions, was very timely in strengthening the Bumiputera economic and entrepreneurial agenda.
“This program also serves as a strategic platform in expanding collaboration networks and sharing knowledge through forum sessions to empower and motivate the entrepreneurs who attend to further improve their businesses,” he said.
He hopes that all participants will take the opportunity to gather information and gain experience through the sessions that have been arranged, and then apply this knowledge towards further boosting their respective businesses.
— BERNAMA