KUALA LUMPUR, May 22 — Two of Malaysia’s proud brands, namely The Manhattan Fish Market (MFM) and US Pizza, have received recognition from The Malaysia Book of Records (MBOR) in conjunction with the prestigious Franchise International Malaysia (FIM) 2026 exhibition which took place here today.
The recognition was presented by MBOR Chief Executive Officer Christopher Wong to MFM for its achievement as the longest-running halal seafood restaurant chain, and US Pizza Malaysia was recognised for having the largest network of local pizza branches with halal certificates in the country.
The historic ceremony was witnessed by the Minister of Entrepreneur and Cooperative Development Steven Sim, Chairman of the Malaysian Franchise Association (MFA) Datuk Dr Radzali Hassan and Chairman of Perbadanan Nasional Berhad (PERNAS) Datuk Mohamed Rozhan Mohd Ghazalli.
MFM Chief Executive Officer Deric Yeo said the recognition reflects the company’s long-term commitment to maintaining halal standards and serving the community with confidence.
“It has been 17 years since we received halal certification and this is the time for us to continue to serve the community through practices and processes that comply with halal issues,” he told reporters after a cocktail reception in conjunction with the FIM 2026 exhibition.
Yeo, who is also the Group Chief Operating Officer of US Pizza, said the two local brands would continue to expand their respective wings both domestically and internationally.
He said that currently, MFM operates in several overseas markets including Bangladesh, Sri Lanka, Maldives, Jordan and Myanmar.
Touching on expansion plans, Yeo said the group recently opened a new MFM branch in Lotus’s Kepong while the next branches are scheduled to open in Tanjung Tokong, Penang and Lotus’s Ampang in about three weeks.
He said the group also recently expanded its operations to Empire City and LSH33, Sentul as part of its ongoing brand growth initiative.
“For US Pizza, we will continue to do our best to provide service, be in more locations, and go to more places to reach more customers to meet the needs of the community,” he said.
Yeo said currently, US Pizza operates almost 100 branches across Malaysia, Singapore and Indonesia.
— BERNAMA